Building on its launch in the South Korean market 2017, Henkel is now introducing the world’s first Internet of Things (IoT) electrical diffusor against mosquitoes to selected European countries. It is called “HomeControl” and will be launched under the brands Vape (Italy), Bloom (Spain) and Catch (France).

“HomeControl is a break-through technology product for the category, because consumers can steer it at any time and from anywhere using an app on their smartphones,” says Udo Wendler, Global Marketing Director for the Insect Control Category in the Laundry & Home Care business unit.

Henkel sees a lot of potential for the market launches in Spain, Italy and France: “Insect control is very widespread in many parts of Europe – particularly in Western Europe,” says Packaging Innovation Manager Robert Ruiz Hernández, responsible for the R&D development of “HomeControl” in Henkel’s Laundry & Home Care business unit. He and his colleagues work together with scientists and business partners to identify trends in the field of the Internet of Things and develop the first, market-ready applications.