BASF and NEO Corporate Public Company Limited have joined forces to accelerate innovation in the Personal Care industry, combining scientific expertise, consumer insights and product development capabilities to create next-generation solutions.

 

The strategic partnership will focus on the joint development of innovative formulations, ingredient technologies and trend-driven product concepts designed to help brands respond faster to changing consumer demands and unlock new growth opportunities.

 

The collaboration brings together BASF's global expertise in ingredient and formulation science with NEO Corporate's deep understanding of consumer preferences and product development. The companies will work to turn emerging market trends into differentiated concepts that deliver greater value for brands and consumers.

 

"The future of Personal Care lies in translating scientific expertise into solutions that create meaningful value for consumers," said Chang Wang, Vice President, Personal Care Solutions Asia Pacific, BASF. 

 

"By combining BASF's strengths in science-driven innovation and formulation expertise with NEO Corporate's market insights, we can accelerate the development of concepts that help our customers bring compelling products to market."

 

Nitchamon Thakolsri, Deputy Chief Executive Officer, Business Innovation at NEO Corporate Public Company Limited, said the partnership reflects rapidly changing expectations among Personal Care consumers.

 

"Today's consumers look for products that not only deliver core performance, but also provide experience and relevance. This collaboration brings together complementary capabilities that enable us to translate emerging trends into distinctive concepts and create new opportunities for brands."

 

The partnership is expected to accelerate the development of high-performance Personal Care solutions tailored to evolving consumer needs, while helping brands strengthen their market offerings and drive growth.