Eurofragance is focusing more on emotional perfumery with the launch of Get in the Mood!, a multi-sensory fragrance experience unveiled at the recent BeautyIstanbul 2026 in Turkey.

 

The multinational fragrance house is using the showcase to position scent as more than a cosmetic product — framing fragrance instead as a tool capable of influencing mood, energy and emotional well-being.

 

The installation explores four universal emotions through fragrance creations spanning multiple consumer categories.

 

“Balance” is translated into Home Care scents crafted to create calm and comfort in everyday spaces. 

 

“Focus” powers a collection of Air Care fragrances designed to sharpen mental clarity, while “Attraction” drives Fine Fragrance compositions intended to evoke desire and sophistication. 

 

“Euphoria,” meanwhile, energizes the Personal Care category with vibrant, uplifting scents aimed at boosting joy and vitality.

 

Altogether, Get in the Mood! features 12 fragrance creations across formats including perfumes, candles, shower gels and home products, highlighting the company’s cross-category fragrance capabilities.

 

Technology at the Core of the Experience

Central to the launch is EuroMotion, the company’s proprietary fragrance technology focused on the link between scent and emotional response. 

 

According to Eurofragance, the platform is engineered to increase fragrance intensity and longevity while enhancing positive mood effects.

 

The experience is further amplified by Euphorion, a captive ingredient developed in-house and integrated into EuroMotion. The ingredient acts as a trigeminal nerve activator, delivering what the company describes as a cooling, long-lasting sensory effect designed to heighten both the emotional and physical impact of fragrance.

 

The showcase reflects a broader movement across the fragrance industry toward experiential and wellness-driven products, as brands increasingly market scent as part of emotional self-care rather than simple personal grooming.

 

Founded in Barcelona in 1990, Eurofragance operates across five continents and supplies fragrances for fine perfumery, home care, personal care and air care brands worldwide.