Givaudan has strengthened its position in the North American fragrance market with the acquisition of Belle Aire Creations, a long-established US fragrance house known for its creative punch and deep regional customer ties. 

 

The deal marks a significant step in Givaudan’s 2030 strategy to sharpen its reach among local and regional clients while expanding its creative footprint across the region.

 

Founded in 1982, Belle Aire Creations has evolved from a scrappy entrepreneurial venture into a recognized industry player, driven by what it describes as a mix of “creativity, passion, and an unwavering drive for excellence.” The company has long touted customer satisfaction as its core metric of success.

 

Givaudan CEO Gilles Andrier said the integration will deepen the group’s connection with the fast-moving North American market. “We are thrilled to officially welcome the employees of Belle Aire Creations to the Givaudan family. The company’s strong reach with local and regional customers, combined with our global creative expertise and innovation capabilities, will enable us to serve the dynamic North American market even more closely and effectively.”

 

Maurizio Volpi, President Fragrance & Beauty at Givaudan, said the deal boosts the company’s ability to tailor fragrances for a diverse US consumer landscape. 

 

“This acquisition reinforces our commitment to offering tailored fragrance solutions that reflect the diversity and vibrancy of the US market. Together, we will create even greater value for our customers through agility, creativity, and shared passion for scent. I am also very happy to remind that, as part of this integration, Stacey David will keep the leadership of Belle Aire Creations, building on her outstanding track record and drive for growth that will be strongly beneficial to Givaudan.”

 

Belle Aire Creations CEO Stacey David said joining Givaudan will give the company global capabilities without diluting its entrepreneurial edge. “We are delighted to join Givaudan and collaborate in shaping the future of fragrance creation. This partnership will build on our entrepreneurial spirit and customer intimacy, giving us access to global resources while maintaining the unique relationships that define Belle Aire Creations.”

 

Financial terms were not disclosed, but Givaudan said Belle Aire Creations would have added roughly CHF 65 million in 2024 sales on a pro-forma basis. The company will fund the purchase from existing resources.