Givaudan opens a new fragrance creative centre in Jakarta

Expanding its presence in a fast-growing region in Southeast Asia, where it’s been established for 30 years

Givaudan, the top name in global Fragrance & Beauty, has launched "10 Capital," a new creative fragrance hub in Jakarta, Indonesia.

This center is built for collaboration, uniting Givaudan’s Consumer Products and Fine Fragrance experts to work directly with Indonesian brands and entrepreneurs. By housing these teams under one roof, the center aims to streamline the creative process, taking scents from initial concept to final production in close partnership with local creators.

“This investment reinforces our commitment to co-creation and agility for our consumer products business. By situating our teams closer to our customers, we can rapidly transform ideas into market-ready solutions that celebrate the vibrancy and diversity of the Indonesian and Southeast Asian fragrance landscape,” said Felix Mayr-Harting, Global Head of Consumer Products.

“10 Capital  marks a new chapter in our regional presence, reflecting our belief in the extraordinary creativity emerging from Southeast Asia. It reflects our strategy to invest in innovation and collaboration, shaping the future of fine fragrance in this inspiring region. By combining local insights with Givaudan’s global artistry, we are empowering a new generation of brands to translate their unique identity into signature scents that resonate deeply with consumers,” added Xavier Renard, Global Head of Fine Fragrance.