IFFCO and Prasar Bharati sign MoU to broadcast innovative agro trends
According to the agreement, DD Kisan will broadcast various innovative techniques being adopted in the agriculture field in easy language through a 30 minutes 25 episode program series for the benefit of farmers.
World’s biggest fertiliser cooperative, Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Prasar Bharati have signed a MoU to broadcast and promote new agriculture technology and innovations.
According to the agreement, DD Kisan will broadcast various innovative techniques being adopted in the agriculture field in easy language through a 30 minutes 25 episode program series for the benefit of farmers.
To make the farmers Atmanirbhar it is necessary that these new agriculture techniques and their implementation should be explained to the farmers and the MoU will help in achieving this objective.
Dr. U. S. Awasthi, Managing Director, IFFCO said, "IFFCO has prepared an alternative of Urea which is Nanotechnology based and will help farmers."
He said that it is a matter of joy that the innovations which can benefit farmers immensely will now be broadcasted on DD Kisan and will also help to achieve the target of doubling the income of farmers by 2022.
IFFCO has innovative technology for the farmers and Doordarshan has a vast network across the country. The vast network of DD will help in explaining agriculture innovations to the farmers in easy language which will help them immensely.
Prasar Bharati CEO Shashi Shekhar Vempati said, "Through this medium the information will be shared with the farmers in an easy language. These programs will also be broadcast through digital medium so that the young farmers can benefit from the initiative."
Doordarshan Director General Mayank Agarwal said, "The agreement will help to promote the innovations of scientists done in the lab and the experiment conducted by farmers in the field which will help the young farmers."