Nippon Paint India, part of NIPSEA Group and a subsidiary of Nippon Paint Holdings of Japan, has launched FX10 — a high-performance automotive care range aimed at vehicle owners who prioritise premium upkeep and self-care detailing.

 

The launch marks a sharp expansion of the company’s footprint in India’s automotive aftercare market, with FX10 also set to be introduced in select global markets in a phased rollout. India will act as the strategic launchpad for the brand’s wider push into the auto-care segment. 

 

The rollout also coincides with Nippon Paint India’s 15th year of operations in the country.

 

Positioned between professional detailing services and do-it-yourself convenience, FX10 is designed to deliver a showroom-like finish with minimal effort. The range targets a fast-growing segment of consumers who prefer hands-on vehicle care, and will be sold exclusively through digital channels — including the brand’s official website and Flipkart.

 

Announcing the launch, Jenender Anand, Vice President, Automotive Refinish, Nippon Paint India, said, “With FX10, we are going beyond conventional car care by putting professional-grade results directly in the hands of consumers. Today’s car owners don’t just maintain their vehicles; they take pride in them. FX10 combines Japanese precision with easy-to-use formulations to deliver a visible transformation every time, making car care effortless yet uncompromising.”

 

The FX10 portfolio spans 18 products across interior and exterior applications, including hydrophobic coatings, waterless wash solutions, interior protectants, and surface restoration systems. The formulations are lab-tested and eco-compliant, engineered to deliver what the company calls a distinct “X factor” — a 10-on-10 visible finish.

 

Manav Narula, GM – Marketing and E-commerce, Nippon Paint India, said, “India’s automotive landscape is evolving, with younger consumers increasingly viewing their vehicles as an extension of their personality. 

 

"FX10 is a comprehensive car and bike care range that builds on Nippon Paint’s deep understanding of surfaces, extended into automotive aftercare. Each product delivers a distinct ‘X factor’ through visible, high-performance results, while remaining simple and intuitive to use. With FX10, we are making professional-grade automotive care more accessible for everyday enthusiasts.”

 

The company says FX10 brings Japanese precision and global innovation into a simplified consumer format, aiming to close the gap between professional detailing and everyday maintenance.