Pace International adds new plant-based organic coating to its stone fruit portfolio

PrimaFresh 60 OR is the latest advancement in Pace's organic premium line of edible plant-based coatings.

Pace International, a leading provider of sustainable postharvest solutions and technologies for the fresh produce industry, announced the introduction of PrimaFresh 60 Organic (OR).

PrimaFresh 60 OR is the latest advancement in Pace's organic premium line of edible plant-based coatings, developed specifically to enhance dehydration control in stone fruit and maximize its fresh appeal.

The innovative coating technology provides a longer-lasting, durable shine, while significantly reducing moisture loss from the fruit.

"In the US, consumers are looking for greater shine with their stone fruit and on peaches specifically. With all fruit, Pace's goal is to maintain the freshness of fruit naturally to provide the marketplace with a quality, premium product," said Michelle Smith, Pace's Senior Manager, Sales and Field Services South US. "Working alongside our customers has shown us the marketplace is requesting an organic coating that extends shelf life. We are excited that we are now able to offer a select number of customers this solution and look forward to extending this outreach to more customers," added Smith.