By: ICN Bureau
Last updated : August 18, 2026 3:45 pm
Partnership spans product acquisition, brand licensing, technical manufacturing, digital-led distribution, and international market access across India and key global geographies
German chemical major HELM AG and Indian agrochemical firm Parijat Industries have launched a strategic partnership spanning digital commerce, branded crop protection, technical manufacturing, and international distribution. This collaboration merges HELM’s global agri-input portfolio and digital platforms—such as PEAT GmbH's Plantix agricultural app—with Parijat’s manufacturing base, formulation capabilities, and distribution network.
Through this partnership, Parijat will acquire a retail e-commerce platform and database to improve procurement, market access, and distribution. Additionally, Parijat will leverage Plantix's farmer network and integrate exclusive features for direct-to-farmer marketing.
The collaboration further establishes a new brand line in India, with Parijat and its subsidiary Leeds Lifesciences securing exclusive rights to use HELM branding in India. Parijat also intends to launch HELM's Plant Advantage Line (biostimulants, biologicals) in India.
Internationally, the partnership leverages Parijat’s manufacturing expertise to meet HELM’s global needs. Parijat will build technical capabilities to serve as a global toll manufacturer for HELM’s proprietary molecules, active ingredients, and formulations.
Through this partnership, Parijat Industries will leverage HELM's global networks to expand its product footprint into Latin America, Canada, and Southeast Asia. Additionally, Parijat will tap HELM's sourcing channels to boost procurement competitiveness and collaborate with its multinational innovators to become a preferred product co-development partner in India.
Highlighting the significance of the deal for the domestic market, Uday Raj Anand, CEO – Domestic Business at Parijat Industries, said, “The partnership with HELM and Plantix is an important step towards Parijat's vision towards the use of digital technologies for farmer advisory and distribution in the Agrochemical industry. HELM is a multi-billion-dollar, 125-year-old company headquartered in Germany with a global presence. The opportunity to launch a line of products carrying the HELM brand name in India is an exciting step for our company and a testimony to Parijat's global reputation for trust and quality.”
Emphasizing the cross-border synergies of the alliance, Shivraj Anand, CEO – International Business at Parijat Industries, added, “With this global strategic partnership, HELM and Parijat have the opportunity of leveraging each other’s sourcing and distribution strength across continents and aim to truly create a winning solution for farmers. I look forward to working with the HELM teams and their partner companies across countries whilst also introducing their innovative biological solutions through our own network of distribution companies across the globe.”
Welcoming Parijat Industries into HELM’s global network, Stephan Schnabel, CEO at HELM AG, said, “For HELM, partnerships have never been only about commercial opportunity. They are about trust, shared values and the belief that together we can create more value than either side could achieve alone. I am therefore very pleased that we have found a strong partner in India with Parijat Industries. What convinced me is not only Parijat’s expertise in distribution, product development and manufacturing, but also the company’s entrepreneurial spirit and its clear commitment to ethical and values-based business. India is a highly important market for the future of agriculture. By combining HELM’s global network and experience with Parijat’s strong local capabilities, I believe we can build something meaningful for customers, growers and the broader agricultural value chain. Parijat is an ideal addition to our HELM partner family, and I look forward to what we can develop together.”