Syensqo has launched Repel-O-Tex Crystal Premium, a new-generation soil release polymer designed to help liquid laundry detergents deliver superior cleaning performance — particularly in short and cold wash cycles.

 

The innovation arrives as consumers increasingly seek laundry solutions that combine convenience, energy savings, and powerful stain removal. Designed for today’s changing wash habits, Repel-O-Tex Crystal Premium enables detergent manufacturers to meet these demands without compromising cleaning results.

 

The latest addition to Syensqo’s Repel-O-Tex portfolio is compatible with concentrated liquid laundry formats and pouches. The technology works by forming a protective shield on fabric fibers during washing, helping prevent greasy stains from becoming embedded and reducing fabric graying while improving future soil removal.

 

According to Syensqo, Repel-O-Tex Crystal Premium delivers more than 30% improved efficacy compared with previous benchmarks across a range of wash conditions, strengthening the performance of modern liquid detergent formulations.

 

"Repel-O-Tex Crystal Premium reflects our commitment to helping manufacturers innovate for evolving laundry care habits," said Max Chabert, Global Home Care Marketing Manager at Syensqo. "By combining strong performance in short, cold wash cycles with broad formulation compatibility, this new biodegradable polymer helps our customers deliver the next generation of liquid detergents."