By: ICN Bureau
Last updated : November 09, 2026 9:13 am
A seaweed-based biostimulant designed to build crop resilience, improve nutrient efficiency, and support fruit development is launching commercially in Maharashtra
Yara India, a leading provider of environmental solutions and the world’s leading fertilizer company, has officially introduced YaraAmplix Optimaris to the Indian market. This product marks the debut of the company’s first proprietary biostimulant launched under its global YaraAmplix brand.
The announcement was made during a channel partner meeting held in Pune. The event hosted members of Yara India’s leadership team alongside more than 50 agricultural input retailers and dealers representing Maharashtra, Madhya Pradesh, Chhattisgarh, and Gujarat.
YaraAmplix is Yara's global biostimulant brand—backed by 50+ years of formulation knowledge and 10+ years of R&D—that uses natural ingredients like seaweed and plant extracts to boost crop resilience, nutrient uptake, and soil health.
YaraAmplix Optimaris is a liquid foliar formulation based on bioactive components extracted from the alga Ascophyllum nodosum. It targets plant growth, more and finest sized fruits and mitigates the effect of abiotic stress conditions by priming the plant in advance. The product is suitable for organic agriculture and has European CE marking certification.
Speaking at the launch, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “Indian horticulture growers are facing rising climate variability while striving to deliver consistent yield and quality. At Yara, our mission is to support sustainable food production that addresses today’s challenges while safeguarding grower prosperity for future generations. YaraAmplix Optimaris exemplifies this mission which is scientifically validated solution to our crop nutrition offering, delivering the quality and efficacy that growers and our channel partners expect from the Yara brand. Our channel partners are the closest link to farmers, and we are pleased to introduce YaraAmplix Optimaris to them first.”
YaraAmplix Optimaris will initially be available in Maharashtra from November 2026, with further commercial rollout planned across Himachal Pradesh, Madhya Pradesh, Chhattisgarh, Jammu & Kashmir, Kerala, Tamil Nadu and Karnataka in the first quarter of 2027.