AkzoNobel is bringing some of Disney’s most iconic characters into homes across Europe with the launch of a new paint collection created in collaboration with The Walt Disney Company.

 

The specially curated range transforms beloved characters from Disney, MARVEL and Star Wars into color palettes designed to inspire homeowners and help them create spaces filled with personality, imagination and storytelling.

 

The collaboration, unveiled at an industry event in Amsterdam, combines Disney’s globally recognized storytelling with AkzoNobel’s color expertise. The collection features 16 character-inspired palettes, each made up of two carefully selected shades drawn from fan favorites across Disney, Pixar, MARVEL and Star Wars.

 

“Bringing together two global leaders in creativity and innovation has created something extraordinary,” says Daniel Geiger Campos, Director of AkzoNobel’s Decorative Paints business. 

 

“We’re bringing joy and inspiration to people’s homes by helping them connect with a cast of beloved characters. It’s a great way to showcase our extensive color expertise and encourage everyone to let their imagination run wild.”

 

Among the characters inspiring the collection are favorites from Disney Frozen, The Lion King, Moana, Bambi and Winnie the Pooh; Disney and Pixar Toy Story; Star Wars: The Mandalorian and Grogu; and MARVEL heroes including Captain America, Iron Man and Spider-Man. Availability of character-inspired colors will vary by market.

 

Sonia Samra, VP of Fashion and Home, DCP EMEA, adds: "Color is such a powerful component of creative storytelling. It can communicate emotion quickly and meaningfully. This first-of-its-kind multi-franchise paint collection takes inspiration from our beloved characters and will bring some of their energy into people’s homes."

 

The rollout will begin in phases across the EMEA region. Poland will be the first market to receive the full collection in July through the Dulux EasyCare range. The UK and Ireland will follow in October, while launches in the Netherlands and Belgium are planned for the first quarter of 2027. Additional EMEA launch dates have yet to be announced.

 

For AkzoNobel, the partnership represents more than a new product launch. It is an opportunity to connect consumers with some of the world’s most recognizable characters through the emotional impact of color.

 

“Combining our innovative paint technology with Disney’s timeless appeal creates an ideal narrative,” continues Campos. “We’re using the power of color and performance to offer consumers a unique experience which will allow them to reflect their personality with durable products that can withstand any plot twist.”

 

By turning iconic characters into carefully crafted color palettes, AkzoNobel and Disney are aiming to help consumers bring a touch of magic, adventure and imagination to every room in the home.