Archroma to introduce assurance program for long-lasting color

The program meets consumers’ growing demand for longer-lasting garments

Archroma, a global leader in specialty chemicals towards sustainable solutions, is introducing its enhanced High IQ Lasting Color assurance program at the upcoming PERFORMANCE DAYS in Munich.

With elevated performance standards, the program meets consumers’ growing demand for longer-lasting garments. Additionally, it will also be showcasing end-to-end solutions that empower brands to satisfy diverse sportswear, sports fashion, athleisure and workwear consumers while delivering both sustainability and performance.

“With a forward-thinking approach to sustainable functional fabrics, Archroma helps brands offer the performance and benefits that consumers expect—from optimal comfort and fit to effective moisture management, odor control and colors that stay vibrant, wash after wash. PERFORMANCE DAYS is the ideal platform for us to share innovations that add value and drive differentiation in competitive markets,” Dhirendra Gautam, VP Marketing, Archroma, said.

Archroma is evolving its well-established High IQ performance assurance program to include its most innovative and sustainable intelligent textile effects. The updated program, which features refreshed hangtags and labels, will help mills and brands deliver performance, protection and comfort while meeting rigorous industry standards.