By: ICN Bureau
Last updated : January 14, 2025 2:07 pm
New concept introduces eco-conscious, climate-adaptive formulations for hydration, cleansing, UV protection, and natural makeup
BASF will open a new chapter in its Beyond Beauty journey at Cosmet'Agora, January 14–15 in Paris.
With an innovative formulation concept being launched at the show, the company is taking a multifaceted approach to sustainability. The featured formulas meet the needs of eco-conscious consumers while addressing challenges in personal care posed by changing environmental conditions.
The concept reflects sustainability, transparency, and science that drive the Beyond Beauty approach and innovation strategy of BASF’s personal care business.
“At BASF, we take our responsibility seriously. We contribute to the Sustainable Development Goals with eco-conscious solutions, and we care about consumer needs for new beauty routines,” said Valérie Pian-Parison, Senior Marketing Manager France.
As climate change increases variability in humidity, temperature, and UV exposure, the demand for customized personal care products is rising. At Cosmet’Agora, BASF’s Personal Care business will unveil climate-adaptive beauty routines based on four key themes: Hydrating & Cooling, Cleansing & Protection, UV Protection, and Optimistic Glow.
BASF has also developed innovative sun protection solutions (Tinomax CC, Tinosorb A2B, Uvinul TS Hydro), addressing consumer needs for broad-spectrum protection and sensory appeal with oils and emulsifiers from natural origin. Lastly, the concept features natural makeup looks with skin-tone inspired shades and colorful solutions for lips and eyes, including ingredients from renewable feedstocks (Cosmedia Gel CC, Cosmedia DC, Verdessence Alginate, Xanthan & RiceTouch).
With this comprehensive range of inspiring formulas, BASF is helping its customers respond to the eco-conscious beauty movement, and meeting consumer demand for minimalist, yet effective, natural-based solutions. The concept is one recent example of how the company’s Care Chemicals division is addressing future challenges: Sustainability, digitalization, innovation and new approaches to working together are the key cornerstones to Care 360° – Solutions for Sustainable Life.