By: ICN Bureau
Last updated : February 22, 2024 10:06 am
Grasim had previously committed an investment of Rs 10,000 crore towards setting up the paints business
Grasim Industries is all set to launch Birla Opus range of products today. Kumar Mangalam Birla, Chairman, Aditya Birla Group, will launch Birla Opus Paints Business and inaugurate three Birla Opus Paints plants at Panipat (Haryana), Ludhiana (Punjab) and Cheyyar (Tamil Nadu) on 22nd February 2024 from our Panipat plant.
The company earlier informed that the trial run for Birla Opus’s three plants has started. The sub-brand names have been finalised, and the development work for design, package artwork, and consumer communication has been completed.
Birla Opus is implementing an integrated IT infrastructure and application for seamless order to delivery experience. The painting service, branded as PaintCraft, has completed more than 150 sites by December 2023. Supply Chain, Logistics and Distribution network has been set-up to support the launch in current quarter.
Grasim had previously committed an investment of Rs 10,000 crore towards setting up the paints business. The company’s manufacturing plants located in Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will have a total capacity of 1,332 million litres per annum (MLPA), and will serve demand centres across the country, it said in its statement.