By: ICN Bureau
Last updated : April 10, 2024 8:40 am
“Beyond Beauty” campaign unlocks new opportunities in the Personal Care market
At in-cosmetics Global held in Paris from April 16 to 18, BASF showcases innovative solutions that accelerate the transition in the Personal Care industry towards sustainable developments. These offers are part of BASF’s Care Chemicals initiative Care 360° – Solutions for Sustainable Life.
“The beauty of tomorrow is an expression of a holistic, responsible approach to consumption and life. Consumers want to be able to make informed decisions, and are seeking knowledge about the origins and sourcing of raw materials as well as a product’s environmental impact,” explains Gisela Pinheiro, Senior Vice President of BASF Personal Care Europe. “Through digital services and innovative solutions, we help our customers unlock new opportunities in a transforming market and increase transparency for consumers.”