Raising the bar for sustainable beauty performance, Indovinya, the specialty chemicals division of Indorama Ventures, has launched a new multifunctional emollient in Brazil.

 

Oxismooth DS is designed to meet rising demand for sustainable, high-performance ingredients in personal care and cosmetics. Made from 100% plant-based and renewable sources, the ingredient sets a new benchmark for performance, transparency, water resistance, and UV filter solubilization.

 

Oxismooth DS delivers measurable gains across sunscreen, makeup, hair care, and skin care formulations. 

 

The emollient offers a dry, comfortable feel with rapid absorption, easy spreadability, and long-lasting hydration without occlusion. In hair care, it enhances shine, reduces frizz and color fading, and provides thermal protection against dehydration and alpha-keratin degradation. In makeup applications, it improves pigment dispersion and ensures more uniform coverage.

 

The launch reflects a broader shift toward longevity-focused beauty, moving beyond traditional anti-aging claims to emphasize the long-term health and vitality of skin and hair. 

 

As Bruna Moretti, Marketing Manager for Personal Care at Indovinya, noted, "Consumers now seek products that combine hydration, protection, and styling, with biodegradable and natural ingredients capable of building a continuous cycle of health and beauty."