By: ICN Bureau
Last updated : October 25, 2022 9:02 am
The new branding marks the beginning of a new era for INOVYN, in which the company fully capitalise on the reputational and business benefits granted by the INEOS brand
INOVYN unveiled its new name and logo on the occasion of the INOVYN Awards 2020 Opening Ceremony. The vinyl chloride producer will now be referred to as INEOS Inovyn.
The new logo sees INOVYN fully align with its status as a full member of the INEOS family. The INEOS brand has become much stronger and more exposed with the development of its different businesses in chemicals, oil & gas, sports, hygienics, automotive, and clothing.
“Our new logo and visual profile shows just how we’ve all come to share the same DNA and values across the wider INEOS Group,” says Geir Tuft, CEO, INEOS Inovyn.
“It shows consistency across our brands and it is a nod to our common nature as a diverse, ambitious, committed, optimistic, empowered, open-minded, uncompromising and bold brand,” added Tuft.
The new direction also marks a turning point for INOVYN’s hydrogen business which will now be named INEOS Hydrogen. The name of most legal entities and commercial products of INEOS Inovyn, however, will remain unchanged.
We will in due time inform our customers and suppliers about the details on the implementation of the new branding.
Part of INEOS, INEOS Inovyn is Europe's leading producer of vinyls and in the top three worldwide. With an annual turnover of €4.5 billion, INEOS Inovyn has approximately 4,200 employees and manufacturing, sales and marketing operations in 8 countries across Europe.
INEOS Inovyn’s portfolio consists of an extensive range of class-leading products arranged across General Purpose Vinyls; Specialty Vinyls; Organic Chlorine Derivatives; Chlor Alkali; Hydrogen and Vinyls Technologies. INOVYN's annual commercial production volume is circa 10 million tonnes.