By: ICN Bureau
Last updated : October 08, 2024 3:40 pm
A breakthrough solution to combat fabric 'permastink', delivering superior, long-lasting freshness in laundry products
Syensqo introduces Mirapol Hygiene Boost, an innovative ingredient designed to meet the rising demand for freshness in fabric care. This polymer interacts optimally with fabric surfaces to prevent the development of persistent odors wash after wash, a phenomenon commonly known as “permastink”.
“Amid the growing trend of freshness claims in laundry products, consumers are increasingly seeking effective solutions against persistent malodors,” says Max Chabert, Home Care Global Marketing Manager at Syensqo. “Many are turning to products like in-wash scent boosters to maintain pleasant odors across wash and wear cycles and extend fabric life. Mirapol Hygiene Boost addresses these needs by offering long-lasting malodor control.”
By preventing odor build-up across multiple washes, Mirapol Hygiene Boost enhances a wide range of fabric care products, from liquid laundry detergents and fabric softeners to refreshing sprays. Its seamless integration into these formulations allows for enhanced performance without compromising their primary efficiency. Its concentrated liquid form makes it easy to integrate into continuous liquid manufacturing processes.