Last updated : July 24, 2026 5:57 am
By 2030, Pon Pure will be an innovation-driven powerhouse, going beyond reliable supply to provide diverse industries with safe, sustainable, and competitive chemical solutions
What is your vision for elevating Pon Pure Chemicals from a specialty manufacturer to a broader chemical powerhouse by 2030?
Our vision is to build Pon Pure Chemicals as a trusted, diversified, and globally preferred chemical company by 2030. We have already built strong capabilities in chemical distribution, manufacturing, logistics, customer service, technical support, and R&D. The next phase is to bring all these strengths together and become a larger chemical solutions partner for industries in India and overseas.
We do not want to grow only by adding volumes. We want to grow by adding value. Our focus will be on specialty chemicals, application-based solutions, responsible manufacturing, stronger quality systems, deeper customer relationships, and international market expansion.
By 2030, we want Pon Pure to be known not only as a reliable supplier, but also as an innovation-driven chemical powerhouse that can support customers across multiple industries with safe, sustainable, and competitive solutions.
How does new manufacturing plant near Chennai fit into your strategy and what capacity increase does it represent?
The new manufacturing plant near Chennai is an important part of our long-term growth strategy. Chennai gives us strong access to industrial customers, ports, skilled manpower, suppliers, and logistics infrastructure. This plant will help us strengthen our manufacturing base, and improve our ability to serve customers faster with more need-based solutions.
The facility is planned to support specialty chemical manufacturing with better process control, safety systems and quality assurance. It will also help us scale up products developed through our R&D and application teams, strengthen our ability to serve customers with consistent quality, and support the next phase of growth for Pon Pure Chemicals.
With your existing footprint, what are your immediate plans for international market penetration for new manufacturing facilities? What is the capital you have earmarked for expansion till 2030?
Pon Pure already has a strong domestic network and overseas presence through subsidiaries in markets such as USA, Australia, Dubai, Sri Lanka, Singapore, and Bangladesh. Our immediate plan is to deepen this presence by strengthening customer relationships, improving local availability, building strategic partnerships, and expanding exports of both basic and specialty chemicals.
We are also evaluating opportunities in selected international markets where Indian chemical companies can offer reliable quality, competitive pricing and consistent supply. Our expansion approach will be careful and phased, with investments directed towards manufacturing capabilities, warehousing, regulatory compliance, digital systems, and talent wherever they support long-term value creation.
Along with this, we are actively looking for new technologies that can add value to our operations, manufacturing capabilities, customer service and overall business efficiency. Wherever we see a clear long-term advantage, we will consider adopting such technologies as part of our growth and expansion journey.
At this stage, we would prefer not to disclose specific capital investment figures. Our focus is on responsible expansion, sustainable growth, and building capabilities that strengthen Pon Pure’s position as a trusted global chemical partner.
What is Pon Pure Chemicals’ vision for the future of its Oilfield Chemicals Division?
Innovation will play a critical role in shaping the future of Pon Pure’s Oilfield Division. The evolving oil and energy landscape demands solutions that enhance performance, safety, operational efficiency, and sustainability. Chemistry is fundamental in enabling these advancements by driving the development of specialized products and technologies tailored to industry needs.
By leveraging innovation in chemical solutions, the division can support improved production outcomes, strengthen asset integrity, minimize environmental impact, and promote responsible resource utilization. A continued focus on research, technology integration, and customer-centric solutions will position Pon Pure as a reliable partner in addressing current challenges while preparing for future energy demands.
Through a commitment to innovation and sustainable practices, Pon Pure’s Oilfields Division aims to deliver long-term value to stakeholders and contribute to a more efficient and responsible energy ecosystem.
What is your strategy for maintaining competitiveness in textile, water treatment, and metalworking industries?
Textile, water treatment, and metalworking are industries where customers expect performance, consistency, technical support and cost competitiveness. Our strategy is to stay close to customers and understand their process challenges clearly. We will continue to focus on application-based solutions, timely supply, quality assurance, and competitive pricing through efficient sourcing and manufacturing.
Our R&D and technical teams will support customers in improving process efficiency, reducing wastage, and selecting the right chemicals. We believe competitiveness will come from a combination of product quality, service speed, technical knowledge, and long-term trust.
How do you plan to increase the contribution of specialty chemicals to 50% of total business?
Specialty chemicals will continue to be an important growth area for Pon Pure. While reaching 50 per cent contribution from specialty chemicals may not be immediately feasible, we are gradually moving in that direction through a focused and a phased approach.
Our priority is to increase specialty chemicals share by strengthening new product development, customer-specific solutions, and manufacturing capabilities. Our R&D team will continue to work on differentiated products and application-based solutions that address specific customer needs across industries.
We will also use our strong customer base to identify opportunities in sectors such as textiles, water treatment, metalworking, personal care, food, pharma, paints, coatings, leathers, and industrial cleaning.
As our manufacturing capabilities grow, we will be able to commercialize more specialty products and steadily increase their contribution to our overall business in a sustainable manner.
How is Ron Pure navigating current global supply chain volatility while maintaining its status as a leading chemical distributor in India?
Supply chain volatility has become a normal part of the global chemical business. Our strength is our wide sourcing network, strong supplier relationships, pan-India presence, warehousing capability, and local stock planning.
We try to anticipate demand, maintain critical inventory, and reduce lead time for customers. We also use market intelligence and digital systems to track demand, pricing, availability, and logistics movement.
Our focus is to ensure that customers receive consistent supply even during uncertain periods. Safety and compliance are also very important, especially in hazardous chemical handling. We believe reliability during difficult market conditions is one of the reasons customers continue to trust Pon Pure.
What major market trends do you see impacting chemical distributors in India over the next five years?
Over the next five years, chemical distributors in India will be shaped by several major trends. Customers will demand faster delivery, better documentation, safer handling, regulatory compliance, and technical support. Digital platforms will also play a larger role in procurement, inventory planning, and customer service. Another important trend is the shift towards specialty chemicals and sustainable products.
Distributors can no longer remain only as intermediaries. They must become solution providers with strong warehousing, quality, logistics, compliance, and technical capabilities. Companies that invest in technology, safety, sustainability, and customer intimacy will have a clear advantage.
Pon Pure Chemicals has successfully transitioned from a distribution-focused model to a significant manufacturer of specialty chemicals. What were the biggest cultural and operational hurdles during this shift?
The shift from distribution to manufacturing required a major change in mindset. Distribution is mainly about sourcing, inventory, logistics, and customer service but manufacturing requires process discipline, quality systems, safety culture, technical capability, plant efficiency, and continuous improvement.
The biggest cultural challenge was helping our teams move beyond supply chain, adopt a stronger value-creation mindset. The operational challenge was to build the right systems, R&D capability, production processes, quality controls, and safety practices.
We addressed this step by step through training, investment in people, standard operating procedures, and stronger cross-functional teamwork. Today, this transition has made us more resilient and more valuable to customers.
Which emerging chemical applications such as those in EV batteries or green hydrogen are you most excited about for the next decade?
At present, we are not directly working on EV batteries or green hydrogen applications. However, we are closely observing emerging sectors such as clean energy, electric mobility, advanced materials, and green hydrogen. These areas have strong long-term potential and can create new opportunities for chemical industry in the coming decade.
Chemical industry is under immense pressure to go green. What specific R&D investments is Pon Pure making to develop eco-friendly alternatives for B2B clients?
Sustainability is becoming a core business requirement for the chemical industry, and at Pon Pure, our R&D focus is aligned with this shift. We are working on developing products based on natural-origin materials while also focusing on process improvements that can shorten processing cycles and reduce effluent and energy loads. A key area of our work is the development of ZDHC Level 3 approved products, especially for industries where sustainability, compliance and process efficiency are becoming increasingly important.
Our R&D and technical teams work closely with customers in sectors such as textiles, water treatment, and metalworking to understand their process challenges clearly. The objective is to offer application-based solutions that maintain performance and consistency, while also helping customers improve process efficiency, reduce wastage, and select the right chemicals.
We believe the future of sustainable chemistry will be driven by a combination of product innovation, technical support, responsible manufacturing, and long-term customer partnerships. Our focus is to develop practical, eco-conscious solutions that support both environmental goals and business competitiveness for our B2B customers.
How is company utilizing SAP or other advanced enterprise technologies to optimize logistics and safety in hazardous chemical handling?
Technology plays an important role in improving logistics efficiency, documentation, compliance and safety in our business. We are strengthening our systems through Oracle ERP and the implementation of SuperProcure, a transport management system.
SuperProcure will support key logistics activities such as vehicle planning, route planning, freight rate management, transporter contract management, and vehicle allocation, helping us bring better visibility, cost control, and coordination across our logistics operations.
For hazardous and regulated chemicals, Oracle ERP supports product classification, inventory visibility, storage management, and traceability. These system-driven controls help us maintain better process discipline and compliance across storage, handling, and dispatch. Overall, our focus is to use technology in a practical way to improve operational efficiency, safety, documentation, and customer service.
How can Indian chemical industry improve its global market presence?
India has a strong opportunity to become a global chemical manufacturing and supply hub. To improve global presence, the industry must focus on quality, consistency, timely delivery, regulatory compliance, innovation, and sustainability. Indian companies should also invest more in R&D, application development, global certifications, skilled manpower, and customer-specific solutions.
We must move from being cost-competitive suppliers to being reliable value partners. Government support, ease of doing business, infrastructure improvement, and faster regulatory approvals will also help industry to compete better globally.
What is your perspective on the regulatory landscape in India and its impact on operations?
Regulation is very important for the chemical industry because it protects people, environment, and long-term credibility of the sector. We see regulation not as a burden but as a necessary framework for responsible growth.
At the same time, the industry needs regulations that are clear, practical, and uniformly implemented. Faster approvals, simplified procedures, and better coordination between authorities can help companies invest with more confidence. For Pon Pure, compliance, safety, and documentation are core operating principles. Strong regulation, when implemented efficiently, will help Indian chemical companies build greater trust in both domestic and international markets.