Eurofragance, the Barcelona-based multinational perfume house, now has a new CEO -- Joan Pere Jiménez. Effective January 1, 2026, the leadership change underscores the company’s commitment to nurturing internal talent and reinforcing its standing in the global fragrance industry.

 

With Jiménez at the helm, Eurofragance is poised to navigate the evolving fragrance market while staying true to its roots and accelerating its global ambitions.

 

Jiménez steps into the role with a clear agenda: a strategic plan centered on three pillars—Innovation, People, and Customers—designed to strengthen Eurofragance’s positioning and accelerate growth in key markets.

 

“Assuming the position of CEO at Eurofragance is a great responsibility and, at the same time, an opportunity to continue building on everything we have achieved in recent years. My priority is to strengthen our position as a global leader, reinforce our regions and grow in the markets that are most strategic for the company,” Jiménez said.

 

The succession was meticulously planned since 2023 and unfolded throughout 2025 to ensure a smooth handover. Outgoing CEO Laurent Mercier, who led Eurofragance since 2018, will remain on the Board of Directors to support continuity.

 

Jiménez brings over a decade of experience within Eurofragance, having held key positions including Chief Operations Officer and Chief Market Officer. He has spearheaded operational efficiency, global industrial development, and market expansion across Europe, Africa, Turkey, and Asia Pacific, driving substantial growth.

 

His three-pillar strategy includes expanding Eurofragance’s global footprint with new factories and Creative Centers to enhance client proximity, as well as a bold transformation plan leveraging digitalization and AI tools to boost agility, innovation, and customer engagement.

 

The company’s leadership and founding family have expressed full confidence in Jiménez’s vision. 

 

Santiago Sabatés, President and Founder of Eurofragance, said: “I am pleased that this transition has been led by one of our own and someone who has a deep understanding of our values and culture. He has proven his knowledge of the industry, commitment to Eurofragance and his ability to achieve significant results. I personally wish him success in the years to come.”