Global specialty materials and chemicals major Ashland is all set to focus on beauty innovation at in-cosmetics Global 2026.

 

The company will unveil a wave of next-generation technology platforms and ingredient innovations at the event scheduled from April 14–16.

 

With global beauty brands racing to meet increasingly specific consumer demands, Ashland is positioning itself as a key problem-solver for formulators looking to customize products across regions and demographics—without sacrificing performance or sustainability.

 

“Ashland high-performance innovations derived from our New Technology Platforms will help our customers elevate their end-products and create one-of-a-kind targeted, market-ready solutions,” said Galder Cristobal, senior director, personal care innovation, Ashland.

 

Leading the charge is Ashland’s Super Wetters Technology Platform, debuting easy-hance™ wetting agent—a nature-derived solution engineered for textured hair. The innovation promises faster wetting, easier detangling, and improved curl definition, all while reducing water usage and cutting down on heavy oils and silicones.

 

Also making its commercial debut is stabileze s polymer from the Multi-functional Starch Platform. This starch-based ingredient delivers viscosity control, emulsion stability, and suspension benefits—offering formulators a low-use, high-impact solution with enhanced sensory appeal.

 

Ashland is also rolling out a series of multifunctional ingredients aimed at simplifying formulations while boosting effectiveness:

 

1. Effisin em natural multifunctional delivers a 100% nature-derived antimicrobial boost, helping streamline preservation systems across diverse formulations.

Eternight biofunctional leverages AI-guided Iris Pallida root extract to target skin aging through rest, restore, and reverse pathways. 

 

Clinical testing shows skin appearing up to four years younger after one month.

 

2. N-hance ccg 75 cationic guar offers biodegradable conditioning performance for clear formulations—while supporting sustainable guar farming initiatives in Rajasthan, improving crop yields by roughly 20% and boosting local farmer incomes.

 

3. Phyteq raspberry plus multifunctional expands antioxidant benefits with added antimicrobial performance, enabling more efficient multifunctional product design.

 

As beauty consumers demand more personalized, sustainable, and high-performing products, Ashland’s latest launches underscore a clear strategy: deliver fewer, smarter ingredients that do more.