BASF’s Creation Center China includes ‘Creator’s Lab’

BASF designers, engineers, and simulation experts support customers in the early product development phase

The Creation Center China in Innovation Campus Shanghai now includes a new facility, ‘Creator’s Lab’, as well as enhanced digital tools to engage visitors on Creation Center projects and BASF’s extensive material database.

At the Creation Centers, BASF designers, engineers, and simulation experts support customers in the early product development phase – from design conceptualization to technical specification, material testing, prototyping, and validation.

The ‘Creator’s Lab’, a model-making workshop area, will enable the proof-of-concept models, mock-ups, and rapid prototypes from ideas generated through the Creation Center ideation workshops. This will accelerate the co-creation of product and application concepts in an agile, creative environment.