By: ICN Bureau
Last updated : May 06, 2025 5:42 pm
Partnership will see Alchemy distribute BASF products in the hair, sun, skin and body care market
BASF has signed an exclusive distributor agreement with Alchemy Agencies to manage its Personal Care portfolio in Australia and New Zealand, effective May 1, 2025. The partnership will see Alchemy Agencies distribute BASF‘s products in the hair, sun, skin, and body care market.
BASF’s Personal Care portfolio which includes UV filters, actives, emollients, emulsifiers, polymers and surfactants integrates beauty and sustainability through the power of science, offering high-quality, innovative products and solutions for the personal care industry. This collaboration strengthens BASF’s ability to meet the evolving needs of its customers and maintain the company’s leading position in the industry.
“Alchemy Agencies are well-regarded in the industry as an innovative distributor of specialty chemicals and food ingredients. Their customer intimacy, technical market knowledge and dedication to the BASF brand make them the right distributor for our Australia and New Zealand Personal Care portfolio,” said Helen Costanza, Business & Distributor Manager - Personal Care ANZ, Care Chemicals.
“At Alchemy Agencies we are absolutely thrilled at the opportunity to partner with BASF. This collaboration combines the strength of BASF as a global innovation leader in the personal care industry and Alchemy’s focus as a locally committed distribution partner to personal care manufacturers across Australia and New Zealand,” said Katrina Bunge, Director, Alchemy Agencies.
“Together, BASF and Alchemy are committed to ensuring that the customers receive fast, flexible service with exceptional support tailored to their unique needs,” she added.