Global specialty chemicals leader Nouryon has launched the cleaning industry’s first carboxymethylcellulose (CMC) with a 100% renewable carbon index score. 

 

The innovation -- FinnFix PB MAX -- allows laundry detergent brands to slash their carbon footprint without sacrificing cleaning performance.

 

As a leader in sustainable ingredient solutions, Nouryon said the new product helps formulators meet growing consumer and regulatory demand for greener cleaning solutions.

 

“We’re seeing unprecedented demand from brand owners who need to reduce product carbon footprint while maintaining the cleaning performance consumers expect,” said Brad Pearson, vice president of the Cleaning Goods business line at Nouryon. 

 

“As the world’s largest CMC producer with manufacturing heritage dating back to the early 1940s, our application experts are giving our customers a clear path to meet consumer expectations and emerging regulatory requirements for sustainable formulations.”

 

FinnFix PB MAX replaces conventional synthetic ingredients with a fully biobased, biodegradable alternative that matches or exceeds traditional performance. Designed to enhance anti-redeposition, it keeps soils rinsed away instead of reattaching to fabrics, preserving fabric appearance and cleanliness. 

 

The product is made from natural wood-based cellulose and uses ISCC Plus-certified monochloroacetic acid from Nouryon’s Delfzijl, Netherlands, facility, resulting in CMC derived entirely from renewable carbon sources.

 

The ingredient is available globally and integrates into existing powdered laundry detergent formulations with minimal reformulation. Technical support and formulation guidance are provided through Nouryon’s global network of applications laboratories.

 

FinnFix PB MAX is part of Nouryon’s Consumer and Life Sciences segment, within the Home and Personal Care business unit, which provides key ingredients that enhance the performance of everyday consumer products.