By: ICN Bureau
Last updated : June 29, 2021 7:50 am
This long-term partnership is aimed at accelerating product development and innovation, while contributing to the sustainable progress of the beauty and personal care industry in China
BASF and Shanghai Jahwa United Co., Ltd held a signing ceremony to formalize the “Technological Innovation Cooperation Framework Agreement” at the Shanghai Jahwa R&D Center.
This long-term partnership is aimed at accelerating product development and innovation, while contributing to the sustainable progress of the beauty and personal care industry in China.
Shanghai Jahwa will be the first company in China to establish a technological innovation partnership with BASF in the beauty and personal care industry. The company will have access to BASF's cutting-edge technologies as well as exclusively customized, advanced raw materials and solutions, that meet the market’s needs, thereby laying a solid foundation for its development of high-quality, high-tech, personalized products for the consumers.
The partnership between Shanghai Jahwa and BASF marks a significant move for both companies to strongly participate in the growth of the industry.
Shanghai Jahwa and BASF will engage in in-depth collaboration on a wide range of innovations, including the development of new bio actives and novel formulation formats, TCM (Traditional Chinese Medicine) modernization, mechanism research of skin efficacy and visualization, digitized smart devices, and sustainable development.
BASF’s competence in cosmetic ingredients and its global R&D and innovation network will help provide exclusive, tailor-made new ingredients and the latest formulation technologies for Shanghai Jahwa to achieve its TCM modernization goals.
Alex Pan, Chairman and CEO of Shanghai Jahwa said, “We are pleased to establish this partnership with BASF, an international leader in ingredients for the personal care industry. With the support of their cutting-edge technology, raw materials, and experience, we will be able to offer a more innovative, diversified product experience for our customers. Also, we are working closely in the field of sustainable development and walking steadily towards realizing our slogan ‘Dedicated to Beauty’.”
“For the first time, we will explore new boundaries in ingredient innovation with Jahwa, a leading Chinese beauty and home care company with a history as long and strong as BASF. By establishing a new collaboration in technological innovation, we will combine our unique resources and strengths in technology as well as market knowledge, with the aim to achieve a win-win cooperation. Through this partnership, our aim is to continue to satisfy Chinese consumers’ pursuit of beauty and high-quality life, while promoting the sustainable development of the domestic beauty and home care industry,” said Dr. Daqing Zheng, Senior Vice President - Business and Market Development, BASF Greater China.