By: ICN Bureau
Last updated : October 16, 2025 2:46 pm
Innovative solution addresses growing consumer demand for convenient, more sustainable and high-performing laundry products
Clariant unveiled TexCare One Terra, an innovative multifunctional polymer engineered to improve the performance of high-concentrate liquid laundry products, particularly laundry capsules.
The latest addition to Clariant's established TexCare product range addresses the growing market trend toward compact laundry formulations while delivering exceptional cleaning effectiveness even at low temperatures and dosages.
"With TexCare One Terra, we're responding directly to the industry's need for innovative solutions that support the evolution toward even more concentrated and compact laundry products without compromising on cleaning performance," said Dr. Christine Oberbillig, Global Marketing Manager Home Care & Sustainability at Clariant.
"This next-generation polymer helps our customers develop premium laundry capsules that combine convenience, resource-efficient and superior cleaning power."
TexCare One Terra features a novel chemical structure that provides high compatibility with concentrated capsule formulations, allowing manufacturers to create more effective laundry products.
The new polymer demonstrates remarkable efficiency at low dosages, requiring very low use levels in formulations to deliver significant benefits, supporting manufacturers efforts to further reduce capsule sizes with same effectiveness, even at low washing temperatures and in short wash cycles.