Indovinya, the specialty chemicals and surfactants division of Indorama Ventures, is aiming to change that with the launch of SURFOM ETHOS, a new product line engineered specifically for biologically based agricultural formulations.

 

Designed to support performance from laboratory development through field application, SURFOM ETHOS addresses the complex needs of biological inputs with a customizable portfolio of surfactants, thickeners, antifreeze agents, and polymers. 

 

These components enhance formulation stability, efficacy, and ease of use—critical factors in ensuring biological products perform consistently under real-world conditions.

 

The platform gives formulators the flexibility to fine-tune performance across a wide range of applications while preserving biological integrity. Its development reflects the growing urgency for effective biological crop protection as regulatory pressure tightens around synthetic pesticides.

 

Biopesticides, derived from living organisms such as bacteria, fungi, and viruses—or from natural plant and microbial compounds—are increasingly seen as a key tool in sustainable agriculture. They suppress pest populations while supporting long-term soil and crop health.

 

"These formulas leverage beneficial microorganisms to support plant health and resilience, offering a more sustainable path forward. As the demand for smarter, natural crop protection increases — and with stricter regulations on synthetic pesticide use — biologicals adoption is accelerating" explains Priscila Catelani, Marketing and R&D Director for Crop Solutions at Indovinya.

 

The opportunity is substantial. According to a CropLife Brazil study, the global bioinput market could reach $45 billion within the next eight years, representing annual growth of 13% to 14% through 2032.

 

Yet growth has not come easily. Compared with synthetic pesticides, biopesticides pose greater formulation challenges, including higher production costs, shorter shelf life, and sensitivity to environmental conditions. Overcoming these hurdles requires advanced formulation science that enhances performance without harming living active ingredients.

 

SURFOM ETHOS was developed as a formulation “toolbox,” integrating chemistry, biology, and field expertise to help formulators navigate these constraints and deliver reliable results at scale. The platform underscores Indovinya’s focus on collaborative, purpose-driven innovation—co-creating solutions with customers to address both lab and field demands.

 

"By combining extensive knowledge in formulation science, microbiology, and real-world agricultural applications, this platform delivers high-performance, sustainable technologies and innovative tools" adds Priscila Catelani.

 

Backed by a strong R&D infrastructure, including a dedicated biological laboratory and advanced application testing equipment such as a Spray Chamber that simulates real field conditions, Indovinya works closely with customers to develop tailored solutions aligned with specific active ingredients and application methods.