By: ICN Bureau
Last updated : October 07, 2025 5:45 pm
ChemForce, powered by Salesforce Manufacturing Cloud, will transform customer and distributor engagement
Tata Chemicals Limited today announced the launch of ChemForce, a new Customer Relationship Management (CRM) platform designed to transform the way the company engages with customers and manages relationships across India.
ChemForce, powered by Salesforce Manufacturing Cloud, brings together sales and customer data on a unified platform to enhance transparency, responsiveness, and efficiency, while empowering sales teams to focus on delivering greater customer value.
The launch marks a significant milestone in Tata Chemicals’ digital journey, aimed at strengthen customer relationships by helping to ensure every interaction is consistent, responsive, and fully tracked. By creating a single source of sales and customer data, the company will drive more transparency and efficiency worldwide, freeing up sales teams to focus on customer value rather than manual processes.
Salesforce Manufacturing Cloud is set to modernize Tata Chemicals' operations, offering a specialized solution for the industry's unique needs. By leveraging contextualized data, AI, and analytics across the entire value chain, Tata Chemicals can deliver a distinctive experience to its customers and distributors, supported by valuable insights.
The new platform will significantly improve customer experience by enabling faster responses, better follow-ups, and a personalized engagement journey. It will boost sales processes, allowing for smarter and quicker decision-making. The platform will empower teams with real-time data, actionable insights, and seamless collaboration across functions and regions. By creating a single source of truth for customer and sales information, thereby reducing duplication and increasing operational efficiency.
ChemForce will be used by Tata Chemicals’ sales teams across its operations in India. Over time, the platform will also evolve to integrate with other functions as well as customers and distributors, further strengthening customer centricity.