Workroom Automation, the connected factory platform building the intelligence and automation layer for manufacturing, has announced that it has raised Rs. 6.2 crore in a Seed funding round led by Equirus InnovateX Fund. 

 

The round also saw participation from Astir Ventures, Venture Catalysts Group, and prominent angel investors including Bhavik Dholakia (Swatantra Wealth), Vishal Shah (Shah Invest), Varun Patel, Viraj Lavingia, and Bhavin Sodavadiya (Bhagwat Realty). This marks Workroom’s first institutional fundraise since its inception, arriving at a time when global manufacturers are increasingly seeking intelligent, automated operations over fragmented, manual systems.

 

The funds will be used to accelerate product development, strengthen the core platform, and scale go-to-market efforts. A major focus will be advancing Workroom’s proprietary AI Planning Engine, expanding automation capabilities, and building deeper integrations across ERP, MES, and shopfloor systems. 

 

The company will also invest in enterprise sales, strategic partnerships, and enhancing implementation, customer success, and delivery capabilities to support rapid scale.

 

“Manufacturing enterprises today do not suffer from a lack of software or data, but from a lack of context and connected intelligence across their operations. This funding round accelerates our vision to build Workroom as the single intelligent operating system for modern manufacturing. 

 

"It enables us to go deeper into solving core problems across planning, orchestration, visibility, and automation at the heart of manufacturing. Our focus now is to strengthen the core platform, expand across more factories within global manufacturing enterprises, and continue building towards a future where factories move from manual coordination and reactive firefighting to fully automated and self-driven execution,” said Abhinav Atthota, CEO & Co-Founder, Workroom Automation.

 

Manufacturing today runs on a fragmented stack of ERP systems, MES, machines, spreadsheets, and manual processes, making real-time decisions and rapid responses extremely difficult. 

 

Workroom addresses this by acting as a central intelligence layer that connects and contextualizes data across the factory, enabling automated decision-making at scale. Unlike traditional MES or siloed Industry 4.0 tools that serve primarily as systems of record or visibility layers, Workroom functions as a system of intelligent execution, orchestrating manufacturing operations in real time.

 

At the core of the platform is its AI-powered planning engine, which converts complex, high-mix demand into optimized daily production plans in seconds, dynamically adjusting to constraints such as machine availability, material flow, method deviations, and workforce changes. What traditionally took hours of manual planning is now automated, enabling manufacturers to improve capacity utilization, reduce delays, and ensure reliable shopfloor execution.

 

“Manufacturers lose enormous amounts of time in planning—time best spent on the factory floor, producing. What drew us to Workroom is not just the platform's depth, but the founders' clarity on where the real bottleneck sits. 

 

"Workroom cuts through the complexity of fragmented systems by layering AI-driven planning and real-time visibility across people, materials, and machines. The result is a meaningful shift from reactive planning to intelligent, automated operations. We're excited to partner with the Workroom founders as they scale the platform across manufacturers in India and globally,” said Sadhika Agarwal, Leading Investments, Equirus InnovateX Fund.

 

Workroom has already gained early traction with deployments across multiple factories of leading manufacturing enterprises in automotive, electronics, industrial machinery, and consumer goods sectors. Customers are increasingly relying on the platform as a single source of operational intelligence, with several expanding deployments across factories and embedding Workroom into long-term digital transformation roadmaps.

 

In the near term, Workroom plans to deepen its footprint within medium and large discrete manufacturing enterprises by scaling deployments across multiple factories per enterprise while delivering higher operational value. Simultaneously, the company is advancing capabilities in agentic planning, root cause analysis, and orchestration to pave the way for autonomous factory operations.