Indian Chemical News, the most credible online media platform for the Chemicals, Petrochemicals, and Energy sector, is organizing the Second Edition of ‘AgroChem Summit 2023’ (https://www.indianchemicalnews.com/agrochem-summit-2024/ ) on December 15, 2023 at The Park, Parliament Street, New Delhi. The theme of the AgroChem Summit 2023 is "Boosting Production Through Sustainable Agriculture Practices".

Speakers for the "Innovations in Branding, Packaging, and Delivery Systems" session are: Ankur Singh, Vice President & Head Strategy, DCM Shriram Ltd.; Saumendra Kumar Nayak, Lead - Agribusiness Strategy, PI Industries Ltd.; Ajay Kakra, Managing Partner, JU Agri Innovation Venture; and Deepak Verma, Domain Lead Agriculture, Open Network for Digital Commerce (ONDC). The session is moderated by Pravin Prashant, Executive Editor, Indian Chemical News. 

India is the fourth-largest producer of agrochemicals in the world and one of the prominent exporters of agrochemicals in the world, exporting to four main countries – the USA, Japan, China, and Brazil.

In the fiscal year 2020-21, China emerged as the largest importer of chemicals from India, with imports valued at US $2.4 billion, followed by the USA with imports worth US $2.2 billion. Notably, chemical exports to Brazil witnessed significant growth, reaching US $1.3 billion, representing a notable 31% increase compared to the US $1.0 billion recorded in 2019-2020. This demonstrates the robust performance and expanding global footprint of India's chemicals industry in international trade.

The Indian agrochemicals market is a vibrant and expanding sector with numerous possibilities for brand expansion. Brands can stand out from the competition and benefit from the rising demand for agrochemical solutions by concentrating on product innovation, sustainability, digitalization, and alliances.

Agrochemical companies can focus on building their brand image through advanced marketing techniques such as digital marketing, social media marketing, influencer marketing, etc. Companies can also opt for naming their products in vernacular languages to make it more relatable to the local farmers. While conventional packaging methods are still in use, companies can use eco-friendly packaging materials such as biodegradable plastics, paper-based packaging, etc. Innovative packaging can also be designed to reduce wastage and ensure safe transportation.

Advancements in logistics technology can ease the shipping and transportation of agrochemicals, reducing the chances of damage to the products.

Topics to be covered are: Innovations in branding, packaging, and delivery systems; Innovation and research led marketing; Vertical integration and strategic alliances; Rewarding farmer engagement and dealer management; Data driven decisions; Bridging the demand - supply gap; Expanding geographical reach; Creating brand awareness; Sustainable packaging; and creating a startup ecosystem.

The Summit is supported by the Department of Chemicals and Petrochemicals, Ministry of Chemicals and Fertilizers, Government of India. Gold partners are: Godrej Agrovet Ltd., SML Ltd; and Somaiya Vidyavihar University. Industry association supporting AgroChem Summit 2023 are: Agro Chem Federation of India (ACFI); Crop Care Federation of India (CCFI); Crop Life India (CLI), Pesticides Manufacturers & Formulators Association of India (PMFAI); and Biological Agri Solutions Association of India (BASAI).