Archroma, a global leader in specialty chemicals towards sustainable solutions, will highlight its groundbreaking solutions for textile and fashion brands at this year's China Interdye.

Archroma’s showcase will emphasize its High IQ Lasting Color assurance program and the PHOBOTEX range of durable water-repellent finishes, underscoring the company’s dedication to providing low impact, durable, and long-lasting garment solutions.

“China continues to play a pivotal role in global textile production, with increasing demand for lower impact and high performance solutions,” said Christine Cai, Vice President of North Asia, Archroma Textile Effects. “We are excited to bring our High IQ Lasting Color and PHOBOTEX® solutions to China Interdye, enabling brands to deliver garments that combine outstanding functionality, durability, and sustainability.”

Designed to meet current and future industry standards, the PHOBOTEX range includes fluorine-free hydro polymers and bio-based options. It is easy to apply to any substrate, offering solutions for a variety of end uses.

"With the growing consumer demand for sustainable, long-lasting products, it's critical for textile manufacturers to prioritize solutions that deliver high performance while supporting a healthier planet," Christine said. "Archroma is proud to be part of this transformation by providing products that keep textiles vibrant, durable, and sustainable throughout their life cycle."