Birla Carbon, one of the leading manufacturers and suppliers of high-quality carbon-based solutions, announces the launch of Continua 8030 SCM, a circular material designed to address the growing sustainability needs of customers across the Indian subcontinent and Asia.

After the launch of the Continua brand in 2021, Birla Carbon is now expanding its circular product offering from India. Continua 8030 SCM reinforces Birla Carbon’s commitment to innovation through sustainability, positioning the business as a reliable partner in supporting customers globally to achieve their sustainability goals.

Commenting on this new initiative, Rajeev Sonthalia, Director, Birla Carbon said, “As part of the Aditya Birla Group, and its purpose to be a Force For Good, our commitment at Birla Carbon is to embed circularity and sustainability in our innovation strategy. This will not only address the growing market needs for sustainable solutions but also have a positive impact on our planet. To achieve our ambitious goals, we realize that partnerships are critical in our evolution through the sustainability landscape, and this launch demonstrates our commitment and work in this direction.”

Speaking about this launch, John Loudermilk, President and Chief Executive Officer, Birla Carbon said, “Continua 8030 marks a significant milestone in our sustainability journey across India and Asia. This product exemplifies Birla Carbon’s commitment to delivering high-quality, sustainable solutions at scale that empower our customers to increase the recycled content in their own products while maintaining operational efficiency.”

“With our partner Finster, we aim to set a new benchmark for sustainability and quality in the region. It truly reflects our purpose of 'Share the Strength,' and we look forward to engaging with our customers to turn sustainability and circularity into measurable realities through continuous innovation,” added Loudermilk.

Sharing his thoughts on the partnership, Vishesh Agarwal, CEO, Finster Black Pvt. Ltd. stated, “Continua 8030 SCM aligns perfectly with our sustainability objectives, and this partnership highlights our shared commitment to driving sustainability and innovation in the tire recycling industry in India. Birla Carbon’s expertise and support are invaluable as we work together to enhance our production capabilities.”

Through this strategic joint venture, Continua is now available for customers in India and Asia to achieve their sustainability targets and make circularity a reality.