Crystal Crop Protection Limited, a pioneer in agricultural innovation, announced the global acquisition of the active ingredient Ethoxysulfuron from Bayer AG for sales in certain Asian countries. This acquisition mark Crystal’s 13th strategic transaction and second acquisition from Bayer after the acquisition of Indian Cotton, Pearl Millet and Mustard seed portfolio in 2021.

Backed by International Finance Corporation (IFC), Crystal Crop is an R&D-based crop solution company delivering advanced, farmer-centric solutions for over 4 decades. This is amongst the largest acquisitions of Crystal, which shall boost its EBITDA by 20% while bolstering its leadership in the rice herbicide market.

The transaction brings the trusted Sunrice trademark and the mixture product containing Ethoxysulfuron, along with all registrations. Ethoxysulfuron is known for effectively controlling broad-leaved weeds and sedges in rice and cereal crops, making it a key addition to Crystal’s portfolio. The acquisition aligns with Crystal’s mission of providing cost-effective, sustainable solutions by manufacturing the product locally, resulting in enhanced cost synergies and accessibility for farmers in India, South Asia, and South-East Asia (including Vietnam, Bangladesh, Thailand, and Pakistan).

Commenting on the acquisition, Ankur Aggarwal, Managing Director, Crystal Crop Protection Limited, said: "This acquisition is a testament to our focus on strengthening our portfolio with solutions that truly make a difference to farmers' lives. With this transaction, we are taking a step forward in empowering farmers with advanced weed management solutions. By leveraging our strong distribution network and manufacturing capabilities, we will ensure that these solutions reach farmers efficiently across India, South Asia, and South-East Asia."

Crystal’s understanding of the rice ecosystem makes this acquisition a natural fit, enhancing its ability to support farmers with comprehensive solutions from seed to harvest. The company’s growing presence in South Asia and South-East Asia through its partnerships and acquisitions strengthens its position as a leader in the agricultural solutions market.

Crystal Crop Protection has built a reputation for driving inorganic growth through strategic acquisitions. This transaction follows the acquisition of I&B Seeds earlier in the year 2024, marking its consistent efforts to diversify and expand its offerings in crop protection, seeds, and farm mechanization. Over the years, Crystal has acquired brands from leading global players like Syngenta, FMC, Bayer, BASF and Dow-Corteva continually reinforcing its position as an industry leader.