Dow will be highlighting its portfolio of next-generation silicone release coatings, acrylics, hot melt and silicone adhesives that are enabling label performance in a circular economy from September 11-14, 2023 at Labelexpo Europe 2023.

As part of Dow’s commitment to delivering a sustainable future for the world through materials science, Dow will launch SYL-OFF Protect – a carbon neutral selection of SYL-OFF Silicone Release Coatings. Certified by an independent third party according to PAS 2060, these products offer the same quality and performance customers in the label industry expect from standard SYL-OFF Silicone Release Coatings, with the added benefit of a reduced carbon footprint.

“Many of our customers in the label industry are looking for innovative technologies that not only provide them with the quality they need, but also help them meet their sustainability targets. Our selected range of SYL-OFF™ Protect Silicone Release Coatings are making it possible by combining reduction of carbon footprint without compromising on quality,” said Nathalie Gerard, European Market Manager for Dow Pressure Sensitive Industries. “We’re excited to introduce this carbon neutral selection of SYL-OFF™ Silicone Release Coatings, at Labelexpo Europe and connect with our customers to show them how, together, we can align performance with sustainability for continued progress towards a more sustainable world.”

Dow will also showcase its portfolio of high-performance water-borne label acrylic adhesives that perform under pressure, and demonstrate exceptional adhesive strength, UV resistance, temperature stability, and processing efficiency.

INVISU 7007 Wash-Off Label Adhesive, which is Dow’s second product launch at Labelexpo Europe, enables separation of polyolefin-based (PE, PP) filmic labels from PET bottles for enhanced PET recycling.

“The launch of INVISU™ 7007 Water-Borne Adhesive is an exciting development directly aligned with the label industry’s push towards a circular economy. It addresses both converters’ demand for reliable and high-performing label solutions as well as recyclers’ needs for cleaner recycled materials. Innovations like this are a testament to the possibilities that can be enabled by material science.” said Izzat Midani, Marketing Manager Adhesives at Dow Packaging & Specialty Plastics.