Nouryon announced the launch of a new biodegradable personal care technology, Structure M3 co-surfactant at the 2024 in-cosmetics Global event in Paris, France.

This new innovation enhances the functionality and appeal of a wide range of personal care formulations and was developed in response to consumers’ increasing preference for more natural and milder ingredients.

"At Nouryon, we are committed to driving innovation and setting new standards of excellence in the personal care industry. The launch of this innovative polysaccharide technology marks a significant advancement by providing formulators, cosmetic chemists, and beauty developers with an exceptional ingredient that unlocks new possibilities in product innovation, performance, and sustainability,” said Suzanne Carroll, Senior Vice President of Home and Personal Care at Nouryon.

Structure M3 co-surfactant significantly reduces the irritation potential of commonly used surfactant systems, offering customers the optimal balance of mildness, cleansing, and foaming in shampoo, facial cleanser, and body wash formulations.