Syensqo is expanding its laundry care solutions portfolio with Rhodasurf B7 UP, a natura laureth-7 surfactant enabling more sustainable liquid laundry detergents and hard surface care formulations. The product is manufactured at Syensqo’s on-pipe ethoxylation facility in Moerdijk, the Netherlands, which recently received ISCC PLUS mass-balance certification.

“Rhodasurf B7 UP is a true drop-in replacement that helps laundry care brands scale sustainability without having to reformulate products or disrupt existing supply chains,” said Benjamin Leleu, Syensqo Global Marketing Manager, Consumer Care. “It’s a tangible example of how we are expanding our UP Circular Solutions portfolio. We look forward to further growing this range to continue supporting our customers’ sustainability ambitions.”

Syensqo’s Rhodasurf B7 UP is a sustainable laureth-7 surfactant produced with bio-circular, upcycled ethylene oxide, offering a >90% reduction in net compared to petrochemical alternatives. It matches conventional performance in detergency, wetting, and solubilizing, enabling manufacturers to meet green demand with Ecocert/Ecolabel compliance.