UPL Sustainable Agri Solutions, the largest crop protection solutions provider and a global leader in agri-business, launched Brucia, a new post-emergent herbicide designed specifically for maize crop. Leveraging advanced chemistry and a novel active ingredient, Brucia provides Indian maize farmers with a powerful, safe, and efficient solution to combat persistent and resistant weeds. 

The product was launched by the company in presence of key channel partners of Karnataka. Brucia offers fast-acting control against a wide range of broadleaf and grassy weeds at a low dose of 50 ml per acre when applied at 2 to 4 weed leaf stage.

With lower manual effort, and enhanced protection during the early growth stage, Brucia® offers maize farmers a smart solution for better productivity and farm profitability. This product is expected to be a game changer for maize growers looking for a cost-effective and time-saving weed management method. 

Speaking on the launch, Biswajit Borah, Herbicides Portfolio Lead said, “We are proud to introduce Brucia, a next-generation herbicide developed specifically to address the growing challenges faced by maize farmers. With the rise in weed resistance and changing climatic conditions, Brucia offers a reliable, cost-effective, and easy-to-use solution that empowers farmers to protect their crops during the most critical early growth stages”.

Jagadeesh Yerneni, Business Head – South and East further added, “While the initial launch is centered on Tamil Nadu and Karnataka, we recognise the broader crop challenges across South India and plan to reach many more districts across the southern belt. Recognising the profound impact of climate change and crop losses on the livelihoods of smallholder farmers in the region, UPL Sustainable Agri Solutions is committed to driving positive change through by introducing innovative crop protection solutions.”