BASF Coatings sets new standard in digital color solutions for body shops with Refinity
Digitization

BASF Coatings sets new standard in digital color solutions for body shops with Refinity

New ImagePLUS color feature offers highest-precision and high-speed color identification process

  • By ICN Bureau | April 15, 2025

In its cloud-based platform Refinity, BASF Coatings consolidates a comprehensive suite of digital business solutions for the automotive refinish industry, ensuring body shops worldwide can embrace sustainable digitalization with confidence. With the latest launch of a new color innovation and additional features, automotive refinish customers get access to the most advanced digital color experience, as well as business and training solutions seamlessly.

Refinity leverages next-generation color scanning technology with its latest spectrophotometer ScanR. The device is the fastest and most accurate color matching solution for flawless results, ensuring precision and reliability in color measurement.

ScanR takes five precise measurements in just 30 seconds and includes automatic Vehicle Identification Number (VIN) and license plate recognition, minimizing errors and saving time. It also features scratch detection and grants access to the industry’s largest color database for precise color identification and perfect matching.

The newly designed ImagePLUS feature is also fully compatible with previous-generation spectrophotometers, providing body shops with maximum flexibility. It helps body shop managers and painters to speed up the color identification process with an increased intuitive high-quality visualization and accuracy.

With on-screen visualized color retrieval, complex data interpretation is eliminated, while real-time comparisons reduce spray-outs and boost efficiency. Enhanced by spectral curve analysis and precise detection of effect particles and coarseness, it refines results even further, ensuring the perfect color match with minimal material waste.

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