BASF Digital Farming GmbH announces its global expansion into horticulture, launching xarvio FIELD MANAGER for fFruits & veggies yesterday.

The new offering will initially support the cultivation of wine and table grapes from late 2025, targeting the markets of France, Italy, Spain, and Türkiye. From 2026 onwards, it will expand to include crops like tomatoes and potatoes, extending its reach to support growers in more countries.

This expansion forms part of BASF’s strategy to grow its digital offering in the horticultural sector. By integrating Horta’s Decision Support System (DSS) and proven plant growth, pest, disease, and irrigation management models - acquired in 2022 by BASF – xarvio FIELD MANAGER For Fruits & Veggies will provide growers with tailored, data-driven agronomic recommendations to enhance cultivation.

xarvio FIELD MANAGER For Fruits & Veggies marks a key milestone in BASF’s commitment to championing sustainable farming by providing growers with advanced digital tools that enable more efficient production. The platform delivers field-specific insights and agronomic advice to help improve yields, reduce environmental impacts, and lower input costs. All implemented recommendations are documented, follow local regulations, and can help growers meet environmental targets, including crop protection and CO2 emission reduction.

“We’re excited to introduce xarvio FIELD MANAGER to wine and table grape growers in Türkiye and key European markets,” said Konstantin Kretschun, Global Head of BASF Digital Farming. “This marks the start of our global expansion into the horticultural sector and supports our offering in other major crop systems. By combining our advanced xarvio FIELD MANAGER platform with Horta’s recognized Decision Support System (DSS) and models, we are providing growers and the entire food value chain a powerful, proven, and unique digital solution that drives productivity, profitability, and sustainability.”