Cosmo First Limited, a global leader in specialty films for packaging, lamination, labelling, and synthetic paper, has embarked on a transformative journey by adopting Snowflake’s AI Data Cloud to build a next-generation, AI-ready data platform. This strategic move modernizes legacy systems, optimizes operations, and streamlines data workflows across the company’s five business units, enabling real-time insights and more informed, data-driven decisions.

Prior to implementing Snowflake, Cosmo First faced challenges with siloed data spread across multiple environments, which hampered centralized reporting, delayed data access, and restricted cross-functional analytics. Data pipelining for machine learning workloads was cumbersome and inefficient. With the support of Snowflake and implementation partner Kasmo Digital, Cosmo First successfully consolidated its fragmented data landscape into a unified, cloud-native platform, offering near real-time, secure access to enterprise-wide data.

The adoption of Snowflake has significantly transformed Cosmo First’s data operations, resulting in a 75 per cent reduction in infrastructure and maintenance costs by decommissioning legacy data warehouses. Furthermore, data preparation efforts for analytics and data science have decreased by over 80 per cent, enabling faster insights, improved reporting speed, and greater operational agility. Sales and marketing teams now access rapid customer insights and campaign analytics, data science teams enjoy clean, structured data for model deployment, and leadership benefits from real-time reporting to guide strategic decision-making.

Leveraging enriched, real-time data, Cosmo First is deploying machine learning models to predict repeat orders, enabling proactive customer engagement. The company has unified diagnostic reporting across all business units on a single platform and implemented cross-platform marketing analytics integrating CRM, web, and digital data. Additionally, a multi-agent AI chatbot now provides near-instant, 24/7 responses to customer product and technical queries, enhancing engagement and trust.

Sriram Arthanari, Chief Information Officer at Cosmo First Limited, stated, “Digital transformation is a strategic driver for agility and innovation at Cosmo First. Snowflake’s AI Data Cloud serves as our single source of truth and unified data backbone, enabling our teams to innovate faster, shorten time-to-market, and enhance competitive agility.”

Vijayant Rai, Managing Director – India, Snowflake, commented, “In a diverse conglomerate like Cosmo First, data consolidation is critical to collaboration across the supply chain while maintaining security, privacy, and compliance. Their adoption of our AI Data Cloud shows how unifying data and enabling real-time insights empowers multi-vertical organizations to drive operational efficiency, scale AI initiatives, and make better business decisions.”

Rajesh Pawar, CEO of Kasmo Digital, added, “We are proud to partner with Cosmo First in deploying the Snowflake AI Data Cloud. Beyond consolidating data and improving efficiency, this transformation opens the door to AI-driven insights that fuel innovation and competitive advantage.” Looking ahead, Cosmo First plans to leverage Snowflake’s AI and ML-ready architecture to power intelligent automation and next-level innovation, including AI-powered recommendation engines for customer insights, predictive maintenance for manufacturing equipment, and AI-driven personalization in marketing campaigns.