Iberchem is responding to this expansion of the natural fragrance market with its latest digital tool for natural fragrance creation called VITA. 

 

This innovative digital assistance tool provides precise naturality data to accelerate the development of natural fragrances without compromise as consumers demand for natural fragrances is increasing as they search for exciting and creative scents which are formulated in accordance with nature and the environment. 

 

VITA is the result of an extensive project designed to effectively calculate and analyse the naturality of fragrances according to ISO16128 standards. Utilising SAP technology and complex coding, the digital tool enables the naturality of fragrances to be calculated with great accuracy. As a result, VITA ensures precision as Iberchem accelerates natural scent creation in accordance with nature-conscious consumer demands.

 

"The creation of VITA would not have been possible without our diligent regulatory experts and extensive collaboration with our IT team," says Paola Armengol, Global Regulatory Manager, Iberchem. 

 

"VITA will elevate Iberchem in the natural fragrance industry as this new digital development allows natural scent creation with greater speed, precision, and accuracy. It is exciting to see the digital assistance tool being implemented into business operations at Iberchem and I look forward to seeing natural fragrance solutions made achievable by VITA," added Armengol. 

 

The development of VITA affirms Iberchem's commitment to having a positive, nature-conscious impact through olfactive solutions. The accurate naturality data provided by the tool delivers increased transparency for natural ingredient sourcing. This transparency furthers Iberchem's vision to expand their natural ingredient portfolio as perfumers can utilise VITA to refine their creative palette accordingly, to a more nature-conscious ingredient selection with speed and ease, delivering natural fragrances faster.

 

"Thanks to VITA perfumers can create our formulas faster than ever before," says Ana Ripoll, Perfumer, Iberchem. 

 

"I can independently check the percentage naturality of the final formula, and modify the formula accordingly, without needing to consult our regulatory department. This means I can work quicker, in a more convenient way, whilst learning about all the properties of our raw materials and formulations which can be helpful for future projects," added Ripoll. 

 

With the implementation of VITA, Iberchem is stepping into the digital realm using the latest technological advancements to evolve and adapt to consumer demands and emerging trends. This tool will provide digital assistance to ensure Iberchem can effectively adjust to the desire for natural fragrances and meet natural market needs. Iberchem is excited to discover the new opportunities for natural fragrances made achievable by VITA.