Yara India launches upgraded FarmCare app
Digitization

Yara India launches upgraded FarmCare app

The app redefines the landscape of digital solutions tailored to farmers' needs

  • By ICN Bureau | December 05, 2023

Yara India, a subsidiary of the Norwegian multinational Yara International, has introduced the upgraded FarmCare app on World Soil Day.

The enhanced FarmCare app features a user-friendly interface and introduces groundbreaking tools such as "map-my-farm," real-time weather updates, a fertilizer calculator, and a digital leaf colour chart for accurate nitrogen assessment in crops. A noteworthy addition is an integrated marketplace offering Yara product details, store locations, personalized crop insights, and knowledge advisories.

With over 4.5 million downloads and 2.2 million registrations, the FarmCare app has become an indispensable resource for 1.3 million active farmers across key states like Uttar Pradesh, Punjab, Bihar, Haryana, and Maharashtra. Providing insights for a diverse range of crops, including wheat, paddy, sugarcane, maize, beans, onions, and cotton, the app empowers farmers to optimize their agricultural practices.

Sanjiv Kanwar, Managing Director, Yara South Asia, said, “In the dynamic landscape of India's agri-tech revolution, the revamped FarmCare app exemplifies Yara's unwavering commitment to delivering cutting-edge agricultural solutions. Empowering farmers with a user-friendly interface, the app facilitates insightful weather pattern comprehension, digital soil analysis booking and resource optimization. Yara is dedicated to Indian agriculture beyond technology and continues to actively contribute to the enrichment of soil health and working towards growing a nature-positive food future. It is important to note that depletion of secondary and micronutrients in the soil is fast becoming a limiting factor in improving yields as well as nutritive value of the crops. This can be addressed by easier registration of new generation micronutrients at state as well as national level.”

Highlighting the pivotal role of soil health in Yara's mission, it operates a state-of-the-art soil analysis lab in Babrala, UP. The cutting-edge facility conducts assessments covering chemical, physical, and biological aspects of soil, providing farmers with invaluable insights to manage soil effectively, optimize food production, and enhance the environmental benefits of soil. In line with Yara's dedication to fostering a resilient and sustainable agricultural ecosystem in India, the soil analysis lab is a key component of its comprehensive approach.

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