In an innovative step towards transforming LPG delivery experience, Bharat Petroleum Corporation Limited (BPCL) proudly announces the launch of "Pure for Sure".

This initiative was inaugurated by Hardeep Singh Puri, Minister of Petroleum and Natural Gas and Housing and Urban Affairs at IEW 2024 aims to eradicate last-mile delivery inefficiencies and elevate customer satisfaction to unprecedented levels.

Expanding its distinctive "Pure for Sure" initiative from the Retail Business, BPCL is set to provide Quality & Quantity assurance in LPG cylinders directly at the customer's doorstep, a first-of-its-kind service in the nation. At the core of "Pure for Sure" in LPG lies its innovative tamper-proof seal, equipped with QR codes to ensure the integrity of the cylinder from the production plant to the customer's possession.

Upon scanning the intact QR code, customers will witness a distinctive Pure for Sure pop-up accompanied by a signature tune, displaying essential details such as the gross weight of the cylinder at the time of filling. This empowers customers to authenticate their cylinder before accepting delivery, ensuring transparency and trust. Should any tampering occur, the QR code becomes unscannable, preventing delivery and ensuring the safety of the product.

G. Krishnakumar, C&MD, BPCL said, "BPCL is proud to extend its Pure For Sure initiative, revolutionizing LPG service experience, bringing trust and assurance to our Bharatgas customers. This progress underscores our commitment to innovation and customer-centric solutions in the LPG delivery ecosystem.”

Director (Marketing) of BPCL said, “Some of the age-old issues in LPG ecosystem like enroute pilferage, visibility to customers on likely delivery time and choosing their own time for refill delivery are getting addressed. For our distributors, it offers services like AI based route optimiser, which would enhance its delivery efficiencies. We also intend to introduce delivery women in LPG ecosystem, since no one understands this commodity better than women.''

Integrated with advanced features such as Delivery Notifications, Real-time Tracking, OTP-based Delivery, and Preferred Slot Booking, "Pure for Sure" promises an unparalleled service experience. Additionally, the initiative extends unique benefits to the distribution channel, empowering delivery personnel with optimized routes and transparent delivery ecosystems through a dedicated partner application.

With "Pure for Sure," BPCL reaffirms its dedication to customer service, ensuring the delivery of clean, efficient cooking fuel with uncompromised quality and quantity. This monumental leap marks a significant milestone in addressing longstanding challenges within the LPG ecosystem, promising a future of reliability and excellence.