BASF is expanding its portfolio of natural-based ingredients with three new products that enable more sustainable personal care solutions while not compromising on performance: Verdessence Maize, a natural styling polymer, Lamesoft OP Plus, a wax-based opacifier dispersion, and Dehyton PK45 GA/RA, a betaine derived from Rainforest Alliance Certified coconut oil.

“As society and future generations are expected to live longer, consumers feel an urge to actively impact their footprint and preserve the earth as the foundation for long and healthy living,” said Dr Boris Gaspar, Head of Market Development Personal Care EMEA.

“We support our customers by providing biodegradable alternatives to traditional ingredients, taking into account the consumer desire for responsible beauty routines.” BASF will be showcasing the new developments as part of its Longevity Ecosystem at in-cosmetics Global, held from April 8 to 10 in Amsterdam.