BASF inaugurated its fifth Creation Center in Asia Pacific, located in Ansan, Korea. Designed as a collaborative space where customers can experience the power of performance materials to inspire and jointly develop cutting-edge design solutions, the BASF Creation Center brings together the discovery and understanding of material applications in the early stage of product design development under one roof.

The new Center provides an additional platform to strengthen BASF’s customer proximity and reinforces its commitment to accelerating innovation across key industries.

“With the Creation Center in Korea, we are further enhancing our position as a leading solution provider by bringing together our technical and design expertise to support customers from concept to final product,” Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF. “This investment reflects our continued commitment to Korea as a strategic market and innovation hub for BASF in Asia.”

BASF’s Creation Centers are part of a global network designed to support customers during the early phase of product development by combining trend scouting, design thinking, and technical capabilities.