Birla Carbon, a global leader in high-performance carbon materials, is set to make a strong impression at Tire Technology Expo 2026 in Hannover, Germany, from March 3–5.
The company will exhibit advanced carbon black and sustainable solutions designed to boost tire performance while supporting the industry’s shift toward sustainability.
“Birla Carbon brings a range of innovative carbon black solutions, backed by its decades of manufacturing leadership, at a time when the industry is focused on maximizing tire performance across diverse mobility requirements,” said John Davidson, Chief Sales, Marketing & Sustainability Officer, Birla Carbon.
"As mobility evolves toward electric and more energy-efficient platforms, carbon black is increasingly becoming a key performance enabler, directly influencing durability, rolling resistance, and lifecycle emissions.”
Davidson added, “Tire Technology Expo provides an impactful global platform to demonstrate how our advanced carbon material solutions are engineered for modern mobility and sustainability.”
At the expo, Birla Carbon will showcase its portfolio of carbon solutions engineered to enhance tire durability, improve fuel efficiency, and meet the demands of next-generation mobility, including electric vehicles. The company emphasizes that these innovations help tire manufacturers achieve performance gains without compromising environmental goals.
A key highlight will be Birla Carbon’s robust supply capabilities across the EMEA region. With a strong local-to-local manufacturing and distribution network, the company positions itself as a preferred partner for innovation, delivering faster collaboration, consistent quality, and supply resilience in a rapidly evolving market.
Sustainability will take center stage at the expo. Birla Carbon will share progress toward its net zero carbon emissions goal, including innovations like Continua Sustainable Carbonaceous Material (SCM).
