Borouge opens new offices in Kenya and South Korea

Borouge opens new offices in Kenya and South Korea

Expansion is part of Borouge’s strategic initiative to expand market share in high-growth geographies

  • By ICN Bureau | March 02, 2024

Borouge has established offices in Kenya and South Korea as part of its strategic initiative to expand its market share in high-growth geographies. With a sales and marketing office in Singapore, Borouge’s expanded, on-the-ground presence in Kenya and South Korea enhances its extensive international sales and supply chain infrastructure. I

Hazeem Sultan Al Suwaidi, CEO of Borouge PLC, said: “Our decision to open offices in Kenya and South Korea underscores our commitment to driving sustainable growth and value creation in strategically important, high-growth markets. By expanding our global reach with more local representation, we aim to strengthen relationships with customers, gain deeper market insights, and reinforce Borouge’s position as the preferred partner for sustainable solutions. The opening of our new offices marks a significant milestone in our journey to boost our presence in Africa and Asia, regions that are bright spots with robust market and commercial potential. Leveraging our technical expertise, innovation capabilities and differentiated product suite, we are confident that we are well-positioned to deliver the critical and innovative solutions addressing the needs of our international customers across a wide range of dynamic sectors.”

Through its new office in Nairobi, the company is committed to fostering closer relationships with existing customers while actively pursuing opportunities to expand its customer base in the region.

Meanwhile in South Korea, Borouge has inaugurated a new office to bolster its position as a leading total solutions provider for energy businesses. Through strategic partnerships and value-added solutions, including the sale of products from Borealis’ majority-owned DYM Solution Co. Ltd in South Korea, Borouge aims to meet the fast-changing requirements of its customers in South Korea while unlocking new avenues for business growth.

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