Combined digital and real world experience
Covestro and Uniplan's integrated communication campaign on occasion of K 2022, including the STAGE booth concept, will be awarded with the Red Dot Design Award 2023.
Covestro and the Cologne-based agency Uniplan are winners of this year's Red Dot Design Award in the category "Digital Solutions – Trade Fair". Both partners are being honored for an integrated digital and real-world experience they developed on the occasion of the leading plastics trade fair, K 2022. It is based on three pillars: the digital platform SPACE, the integrated booth concept STAGE including a lecture program and the researcher portrait series Meet the Innovators.
"With our multi-layered campaign, we are pursuing the goal of establishing contacts with many partners to advance the industry on its path to climate neutrality and the circular economy," explains Dr. Christian Haessler, one of the two project managers for K 2022 at Covestro. "This communicative 360° approach was also expressed in the motto of our appearance at K 2022, 'Crafting Connections With You'." The Red Dot label has established itself internationally as one of the most coveted seals of quality for good design.
Rüdiger Maeßen, CEO Europe at Uniplan, is equally positive: "The good co-creative collaboration and the innovative concept were fundamental to the success of this holistic campaign. Together with Covestro, we have driven the circular economy agenda in the industry by creating an authentic exchange on multiple channels. Therefore, we are even more pleased that the sustainable campaign approach not only convinced the global target audience, but also the jury of the Red Dot Award."
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