DKSH Agrisolutions officially transforms into Agrion Crop Solutions, unveiling a new brand identity. The company’s updated identity includes a new name, website, product packaging, and visual system that all reinforce its focus on innovation, precision, and performance.

As a leading manufacturer of premium crop protection products across Australia and New Zealand, this rebranding marks a significant milestone in the company’s growth journey.

Formed through the merger of two well-known industry players in Australia and New Zealand, SST and SACOA, Agrion Crop Solutions brings together over 30 years of combined experience serving the agricultural and turf industries. The company is part of the DKSH Business Unit Performance Materials which among other things specializes in distributing specialty chemicals for industrial applications.

Agrion Crop Solutions’ new logo was inspired by the multifaceted eye of a damselfly, which symbolizes vision and accuracy. These are qualities that directly align with the company’s purpose of delivering effective and targeted crop spraying. Under the new brand identity Agrion Crop Solutions remains committed to delivering cutting-edge crop protection solutions that effectively support its customers in their journeys.

Peter Quill, General Manager, Agrion Crop Solutions, commented: “We are excited to unveil our new brand identity. This rebrand from DKSH Agrisolutions to Agrion Crop Solutions marks a major milestone in our journey and reflects our unwavering commitment to delivering exceptional service and innovative solutions to our customers. We are confident the new brand combined with our existing values will resonate with our customers and stakeholders, and we look forward to building on our legacy with renewed focus and energy under the name Agrion Crop Solutions.”